• Dena Roché

Cheers to Change! Beau Joie Challenges Traditional Champagne

In 2003, he took the spirit world by storm with the launch of the premium Effen Vodka. Now Jon Deitelbaum is turning the traditional, luxury Champagne house upside down with his innovative Beau Joie, which marries traditional and modern to appeal to a new generation of Champagne drinkers. And for those of us in the pursuit to Live Beautifully, bubbles named for beautiful joy caught our attention.

After a storied career in spirits, Deitelbaum was looking to pivot slightly to do something that was the epitome of luxury, quality and at the top perceptually. And nothing in the beverage world says those things more than Champagne.

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