• Dena Roché

Wine Icon Judy Jordan Launches Social Entrepreneur Wine and Mentorship Venture at her New Vineyard


Judy Jordan is one of the pioneers of women in wine. When she launched Sonoma’s iconic sparkling wine house in 1986, she was just 26 years old. Wine was very much a man’s world. While she was studying geology at Stanford University, her father, Tom Jordan, started Jordan Winery, known for its luscious Bordeaux style Cabernet blends. Judy was fascinated by terroir, but her family was traditional, and her father planned to pass the winery to his sons. However, he also saw Judy’s passion and took a progressive approach, helping her launch the new vineyard J Vineyards & Winery.

“When I started J, I didn’t know what I was doing,” Jordan said with a laugh.

Her father mentored her on the winemaking, while Lew Platt, the then CEO of Hewlett-Packard (HP), whom Jordan met while hosting a private tasting in Silicon Valley, schooled her on the finer points of business.

“I couldn’t have done it without either of them,” Jordan said. “But I realized that very few women of my generation had female mentors, and I wanted to change that for the next generation of young women.”

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