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My passion for wine is like fine Bordeaux, it took a bit of time to grow, open up and burst onto the scene. I first got interested in wine through my work as a travel journalist.


Covering luxury travel for publications like the BBC, Forbes, Robb Report, American Way and more, I was often wined and dined. I visited and wrote about more than 35 wine regions in 11 countries on four continents. From exploring New Zealand’s racy Sauvignon Blancs via moped, to being shown South Africa’s Winelands by the country’s top young sommelier, my interest in wine grew. I was fascinated by the nuances in wine created by terroir. 


I earned my Sommelier certification and began volunteering at wine events where I had the opportunity to share what I knew about wine. I loved when I introduced someone to a wine they were reluctant to try and watched their eyes light up when they liked it. It’s seeing those “A-ha” moments and helping share the world through the lens of wine led me to launch Vin Roché.

Dena Roche up close
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